Lipton Brisk is one of the most successful beverage brands in the world. PepsiCo recently announced Brisk had surpassed $1 billion in annual revenue. As the Executive Creative Director on the business, I conceived the campaign that built the brand and helped manage the creative partnership between PepsiCo and Unilever for over 8 years. The Campaign is recognized as top business case study in JWT’s 150-year history and won many significant industry awards.
ROLE ECD AGENCY JWT