Mellennials move often, cut the chord and disregard ads. But they loved a web series we made for Youtube about the worst movers ever.
Results 7.7 m impressions, Over 1m views
UNMOVERS CAMPAIGN / Role: ECD / Agency: The Brooklyn Brothers
THE UNMOVERS Case Study
THE UNMOVERS - Episode 1
THE UNMOVERS - Episode 2
THE UNMOVERS - Episode 3
THE UNMOVERS - Episode 4
THE UNMOVERS - Estimate
If you use a celebrity it’s important for them to share the same values as your brand. John Leguizamo from Queens was a natural choice to be our brand ambassador for the Latino community. John’s local roots and work ethic is revered by our customers. We used every social platform there is to provide an interactive experience for his over 2M+ followers.
MOBILITY / OPTIMUM APP - Leguizamo Multicultural Campaign / Role: ECD / Agency: Martin / Social Digital Agency: Martin, Cablevision Internal Agency
LEGUIZAMO QUIZ / Agency: Martin, Creative Services
WIFI MOBILITY / Optimum App TV - Hector / Role: ECD / Agency: ALMA
WIFI MOBILITY - Haircut WiFi / Role: ECD / Agency: ALMA
As our brand ambassador, John would provide inspiration and guidance for many of the kids in the Latino schools across the Tri- State Area.
ANTI FIOS - Sasquatch Campaign / Role: ECD / Agency: Brooklyn Brothers, Cablevision Internal Agency
ANTI FIOS - Sasquatch Campaign / Role: ECD / Agency: Brooklyn Brothers, Creative Services
OPTIMUM WIFI - CATS / Agencies: Martin, Brooklyn Brothers, Cablevision Internal Agency / #Reach was over 11M users and the press coverage was 26M+ of earned media.
Optimum - Cat Cafe
ANTI DIRECT TV - Football Poor Campaign / TV, Experiential, Web, Digital / Agency: Cablevision Internal Agency