This video explains the integrated process we took to create internal creative empowerment and fulfill the cultural transformation that galvanized the entire organization.
No one likes pre-roll.
OPTIMUM - Skippable Pre-roll / Agency: Martin
Telling the world your brand beliefs is an important part of the marketing mix, and broadcast is still the best way to do that. But you must back it up through customer service and product innovation. Don’t just say it, do it.
OPTIMUM BRAND ANTHEM / Role: ECD / Agency: Martin, Creative Services
A lot goes into connecting Gamma to her grandson.
SERVICE - Gamma Is A Go TV / Role: ECD / Agency: Martin
Adding experiential to our marketing program was paramount to our success. For a hyper-local footprint, it’s the most important thing we could do. Social sharing and word of mouth is still the most powerful form of advertising there is.
Go where your customers are. Events like a comedy show from Coney Island featuring branded entertainment from the Unmovers enables our customers to share a connected experience from one of our 1.5 Million plus WiFi hotspots.
All our iconography represents the colorful world beyond what Optimum sells. It constantly reinforces the moments of connection, based on Optimum brand values and the human benefits we get through our products and services.
We would constantly reinforce our proof-points with both programmatic and strategic outdoor messaging that called out what sets us apart from Verizon's offerings.
OPTIMUM SPEED - Faster TV / Role: ECD / Agency Martin
Consumers could receive content messages from Optimum to help relieve stress in situations where a little content relief is a welcome diversion from the daily grind. Another way of actually doing something to improve the connectivity in people’s lives.
GEO FENCED DIGITAL / Agency: Martin / Based on location
Who better to educate you about all your Optimum services like Premier Protection and Support than GI Joe?
No need to battle over data overages when you have free Optimum WiFi Hotspots.
OPTIMUM WIFI - Preparing For Battle
OPTIMUM APP / MOBILITY - Freedom TV / Role: ECD / Agency: Martin
OPTIMUM DVR - Peace Treaty
All good advertising has an enemy. Ours is Verizon.
Kung Fu / Role: ECD / Agency: Martin
Sci Fi / Role: ECD / Agency: Martin
Showdown / Role: ECD / Agency: Martin
Showdown (long form) / Role: ECD / Agency: Martin