http://www.mickeypaxton.com/tvarchive daily 0.75 2015-10-29 http://www.mickeypaxton.com/new-gallery-1 daily 0.75 2017-11-26 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511303501256-J1D8M7O0LLLIGZTRJYZR/Screen+Shot+2017-11-21+at+5.23.06+PM.png New York Animal Care & Control https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511302843185-N75LZ0RGKQFO1DIM3P64/Subway-outside-7-25.jpg New York Animal Care & Control https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511302870657-1W4JDOO52CPUNSFCTRBK/PhoneKioskExmpl-7-24.jpg New York Animal Care & Control https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507409737251-8GOI9TJRQ4EZ9WH8H3KH/Img0264.JPG New York Animal Care & Control https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448865270112-29D96EEUD4VX7PPNWWJF/animal+control+Screen+Shot+2015-11-22+at+1.50.55+PM.png New York Animal Care & Control http://www.mickeypaxton.com/optimum-brand daily 0.75 2019-07-25 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461620885608-P2UGULEKY18EOG1EJ6IR/image-asset.jpeg Optimum - Integrated Platforms Mellennials move often, cut the chord and disregard ads. But they loved a web series we made for Youtube about the worst movers ever. Results 7.7 m impressions, Over 1m views UNMOVERS CAMPAIGN / Role: ECD / Agency: The Brooklyn Brothers https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1503938235993-5EMC05FQPY3JOM4Y8FVI/Unmovers_2.png Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1503938232728-NOZX389M7CNC0JHULR9H/Unmovers_1.jpg Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1503938064846-G9H9F1RVSXN4X9RDDHRQ/image-asset.jpeg Optimum - Integrated Platforms THE UNMOVERS Case Study https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511325666946-0RK56H7IXU47NQOUA6G2/Screen+Shot+2017-11-21+at+6.47.33+PM.png Optimum - Integrated Platforms THE UNMOVERS - Episode 1 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461620992398-OBG0JBKDMY5WPFHSPF54/image-asset.jpeg Optimum - Integrated Platforms THE UNMOVERS - Episode 2 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511325890047-8APBY0IAOI3NCWJLPLWK/Screen+Shot+2017-11-21+at+11.44.18+PM.png Optimum - Integrated Platforms THE UNMOVERS - Episode 3 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461621110969-6PCZ4XLPTV81K55GXXOR/image-asset.jpeg Optimum - Integrated Platforms THE UNMOVERS - Episode 4 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461621192837-II1NP7CYOU2BLJ28P0MR/image-asset.jpeg Optimum - Integrated Platforms THE UNMOVERS - Estimate https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1553102421439-T8EYXGI1UMC77UF8I7OC/image-asset.jpeg Optimum - Integrated Platforms - Ronaldo https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1503941568262-K9K2BL1PVLMXG3UB8AOS/AmyReynolds_Instagram_edit.png Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1512231078914-MCZRVOPHC7IG2BZFG47C/Screen+Shot+2017-07-13+at+1.45.42+PM.png Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511195120153-2GKZELWXV6FMZ6MI50C4/Screen+Shot+2017-10-03+at+10.07.49+AM.png Optimum - Integrated Platforms If you use a celebrity it’s important for them to share the same values as your brand. John Leguizamo from Queens was a natural choice to be our brand ambassador for the Latino community. John’s local roots and work ethic is revered by our customers. We used every social platform there is to provide an interactive experience for his over 2M+ followers. MOBILITY / OPTIMUM APP - Leguizamo Multicultural Campaign / Role: ECD / Agency: Martin / Social Digital Agency: Martin, Cablevision Internal Agency https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1523039358272-NJ5G1YY2O8UL0A5W8ARA/Screen+Shot+2018-04-06+at+2.06.27+PM.png Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1499906143150-BN8VYE6NSTJ61BHM2PEU/johniseverywhere-site.jpg Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511194101429-XGM3NPXRNG9H91S8Y2PZ/Screen+Shot+2017-07-17+at+1.56.41+PM.png Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511195483623-T1S03V93SGDJ9P6LUUIW/CS-3582_JL-Memes.jpg Optimum - Integrated Platforms Facebook Placements https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507040042479-L05RKLDVEYUGPPLZ1MS1/Screen+Shot+2017-10-03+at+10.10.15+AM.png Optimum - Integrated Platforms WIFI MOBILITY / Optimum App TV - Hector / Role: ECD / Agency: ALMA https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1503939025205-ZOPS3SN8HBH3L96UKK1F/John_Kids.png Optimum - Integrated Platforms As our brand ambassador, John would provide inspiration and guidance for many of the kids in the Latino schools across the Tri- State Area. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511367115415-5L109JNJ0JMBL5UT0A70/Screen+Shot+2017-11-19+at+10.33.37+PM.png Optimum - Integrated Platforms ANTI FIOS - Sasquatch Campaign / Role: ECD / Agency: Brooklyn Brothers, Cablevision Internal Agency https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511367370099-8SGPR72I8FFLGAG7BXVQ/Screen+Shot+2017-11-19+at+10.34.33+PM.png Optimum - Integrated Platforms ANTI FIOS - Sasquatch Campaign / Role: ECD / Agency: Brooklyn Brothers, Creative Services https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511367471467-H9BGYXQ52U07ZNQ6CCKS/Optimum-Competitive_5.jpg Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511367797364-A5H9W7IGM1BOJ61408YG/Screen+Shot+2017-11-22+at+11.22.56+AM.png Optimum - Integrated Platforms OPTIMUM WIFI - CATS / Agencies: Martin, Brooklyn Brothers, Cablevision Internal Agency / #Reach was over 11M users and the press coverage was 26M+ of earned media. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511368055472-ERK8PKEXQFM490JIE4U3/Screen+Shot+2017-11-22+at+11.26.07+AM.png Optimum - Integrated Platforms Optimum - Cat Cafe https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511141622639-EDFWSKNHJ3NWP6TY8JM2/Screen+Shot+2017-11-19+at+8.31.07+PM.png Optimum - Integrated Platforms ANTI DIRECT TV - Football Poor Campaign / TV, Experiential, Web, Digital / Agency: Cablevision Internal Agency https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1499908107778-12BVKMUNDND4NXEZL433/football-poor-facebook.jpg Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1499908119525-JFP35XOX5K9YEADKCQ59/football-poor-landing.jpg Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1564056233206-SF2J2D7FRWJVLJDSYLUO/football-poor-banners.jpg Optimum - Integrated Platforms https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1453415300157-BOV8ZOK0QHOGKUQP9M0T/battle-2b.jpg Optimum - Integrated Platforms http://www.mickeypaxton.com/hulusocial daily 0.75 2017-11-26 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511301772081-ZK9I4I4H2S9KNYBMN89A/Screen+Shot+2017-11-21+at+5.00.03+PM.png Hulu - Family Literacy project Hulu Moving - Hulu Cause marketing pitch / Role: CCO / Agency: Jumpinfish https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448059002602-MBMDA2MX6XJ8TB54U0GZ/hulu-p1.jpg Hulu - Family Literacy project https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448059013794-690K4G9MV3J6RGL7EIW8/hulu-p3.jpg Hulu - Family Literacy project https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448834070031-C6Q3I8DDMD5D1XE70DGF/hulu+Screen+Shot+2015-11-22+at+1.49.56+PM.png Hulu - 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TV and Social Media https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511831138669-PH31BQN8K4U2AB5C2WTS/pharma-for-website--12.jpg Lyrica - TV and Social Media https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511831139171-W16BM83WV3I7ZIDA0BVY/pharma-for-website--14.jpg Lyrica - TV and Social Media https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511831138969-XWS1214VOSXMFRN7GRVR/pharma-for-website--15.jpg Lyrica - TV and Social Media https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448834221677-RGXOJ5IWE9KIIEBOQICE/pfizer_lyrica+Screen+Shot+2015-11-22+at+1.52.38+PM.png Lyrica - TV and Social Media http://www.mickeypaxton.com/maiburum daily 0.75 2017-11-26 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1460502859181-KMEYQFL9MGYUKAE5L4HF/malibu-1.jpg Malibu Original Rum https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1460502860850-1X2V4NHM1MHDOH136RO6/malibu-2.jpg Malibu Original Rum https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448833913020-BLU13UXL3HABAOVK8KTK/Malibu+Screen+Shot+2015-11-22+at+1.50.29+PM.png Malibu Original Rum http://www.mickeypaxton.com/conversetv daily 0.75 2017-12-02 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511325100418-G0FGBFV76WLP87QRLNTW/image-asset.jpeg Converse Converse - Superbowl Spot https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511325044434-9LGX2401RS9QAPSB31G3/Screen+Shot+2017-11-21+at+11.30.01+PM.png Converse Converse - Brick House /Role: ACD / Agency: Houston, Effler, Herstek, Favat https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507176770971-RUUW22RW3S5Q0752DIPY/CONVERSE.jpg Converse https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448865158011-LHKLWAG4JFOQY6BASC8V/Convers+Screen+Shot+2015-11-22+at+1.51.47+PM.png Converse http://www.mickeypaxton.com/new-gallery daily 0.75 2017-12-04 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511225626161-BCAZBJWJYEIGZ578E2NF/Screen+Shot+2017-11-20+at+7.51.45+PM.png Amazon Kindle AMAZON KINDLE TV https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511225626161-BCAZBJWJYEIGZ578E2NF/Screen+Shot+2017-11-20+at+7.51.45+PM.png Amazon Kindle - Amazon Kindle Getaway http://www.mickeypaxton.com/dhlintgrated daily 0.75 2018-04-06 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511226456541-K0QLJZZ2XDNOMVY49PUH/Screen+Shot+2017-11-20+at+8.03.53+PM.png DHL - 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U.S. Integrated launch No Crying in Shipping https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511227933599-MT3XE0GWDOZRX5Y13NAN/Screen+Shot+2017-11-20+at+8.31.27+PM.png DHL - U.S. Integrated launch DHL - Cheerleaders https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511228766070-TXMK3EGXBZB40N0WDHAX/Screen+Shot+2017-11-20+at+8.35.11+PM.png DHL - U.S. Integrated launch DHL - cheerleaders https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1448865226591-5DWPXLHDBA4MBBOVZFO6/Dhl+Screen+Shot+2015-11-22+at+1.54.34+PM.png DHL - U.S. Integrated launch http://www.mickeypaxton.com/optimum-direct daily 0.75 2019-07-25 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461621832379-BGEC0FYORNNIG98OM7N3/image-asset.jpeg Optimum - CRM - Optimum - Ramped Up https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1534113071743-21N58E5S7KCY8MNZP007/CS-5072_Experience-the-One-Microsite-1.jpg Optimum - CRM https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1534113095231-1A9VVSZJSPW6FZ7KT89A/CS-5072_Experience-the-One-Microsite-2.jpg Optimum - CRM https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1534113120379-8PWVGCFMKFKJ0NSR8Q6A/CS-5072_Experience-the-One-Microsite-3.jpg Optimum - CRM https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1534113162831-96YD4R1TTOWBN8TKY2PX/CS-5072_Experience-the-One-Microsite-5.jpg Optimum - CRM https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461622388262-7D2IO1YQVN2CW76V2PQS/Screen+Shot+2016-04-25+at+6.11.51+PM+%282%29.png Optimum - CRM http://www.mickeypaxton.com/smirnoff daily 0.75 2017-11-26 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1510788155609-4KBP6TYTBQKMGGB27EYD/Screen+Shot+2017-11-10+at+4.48.24+PM.png Smirnoff Ice https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461619452030-K5PZF69GXKJITLEET4UE/image-asset.jpeg Smirnoff Ice http://www.mickeypaxton.com/new-gallery-5 daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511224949610-ACGHD24EGMRCIOT6JPPQ/Screen+Shot+2017-11-20+at+7.39.59+PM.png JBL https://static1.squarespace.com/static/56318676e4b083ece64351d9/571e8c03f8baf3c09f10897c/571e8c4000de61faa205e2f6/1461619775486/ JBL https://static1.squarespace.com/static/56318676e4b083ece64351d9/571e8c03f8baf3c09f10897c/5a1374ced6335232aee9770f/1511224294945/ JBL JBL - Synchros Brand Film, TV / Role: CCO / Agency: Jumpinfish https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1505046423943-SQG8CK5HZOONJ3P9EKXS/image-asset.jpeg JBL https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461620314849-G636Y03TYBADVSK2P820/Screen+Shot+2016-04-25+at+5.37.08+PM.png JBL http://www.mickeypaxton.com/optimum-social daily 0.75 2019-07-31 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507168250625-HJVBE9NBU277C3GFCEDH/Screen+Shot+2017-07-17+at+5.13.25+PM.png Optimum - Social & Experiential Augmented Reality Experience /Agency: Martin / Every time a valued Optimum video customer walks down a street where a movie or TV show was filmed they will get a notification on their phone. They will then see the movie sequence in the same location it was filmed in. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507168199751-4FCO95K548RREMJ0NSBT/Screen+Shot+2017-07-17+at+5.10.26+PM.png Optimum - Social & Experiential In order to better serve our or customers we ran regular surveys so we can bring them the most relevant content possible. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507168229461-V46CY3W2AJ3X58GC806E/Screen+Shot+2017-07-17+at+5.11.41+PM.png Optimum - Social & Experiential In an effort to cross sell with retail brands we created games with our customers favorite content. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461620931373-XQ6KXI03VKCR1NY52OCO/image-asset.jpeg Optimum - Social & Experiential THE UNMOVERS Episode 1 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507176478847-L61OOBNI0F0Y0ZXAS5NV/Screen+Shot+2017-10-04+at+11.19.44+PM.png Optimum - Social & Experiential https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507168275354-GCAYWD725U5JY36JU14J/Screen+Shot+2017-07-17+at+5.13.36+PM.png Optimum - Social & Experiential https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507410166149-DVP771UON7I66D8P0FQO/Screen+Shot+2017-10-04+at+11.44.53+PM.png Optimum - Social & Experiential Our social team partnered with the Brooklyn Brothers and began to develop social campaigns with influencers. We also began to use social listening as a both a PR tool and research tool to improve our customer service and product development and innovation. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507410211023-UJV2XON3NQT7YTUZ4X0G/Screen+Shot+2017-10-04+at+11.45.39+PM.png Optimum - Social & Experiential https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507410226371-OE7LD93KAIP64VQ421EZ/Screen+Shot+2017-10-04+at+11.46.34+PM.png Optimum - Social & Experiential https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507410235606-ZGWUO8W4Q8N15ALXSHNU/Screen+Shot+2017-10-04+at+11.47.59+PM.png Optimum - Social & Experiential https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1461622805296-YXWCU70YLSC9O1NCS23K/15_07_15_Optimum_Movers_IMG_2730.jpg Optimum - Social & Experiential http://www.mickeypaxton.com/altice daily 0.75 2019-07-25 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1510110836649-AVHCYCOYDHU17UU3TLGM/Screen+Shot+2017-11-07+at+10.12.40+PM.png Altice USA https://static1.squarespace.com/static/56318676e4b083ece64351d9/58c835fbb3db2b7f6a7a7aa6/5a0b626488199e1bf4e431db/1510695444624/ Altice USA Altice USA Anthem/Agency, Creative Services http://www.mickeypaxton.com/optimum-awards daily 0.75 2020-01-29 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1526925670951-TCPVXE66IJPQVQXQMTVG/image-asset.jpeg Optimum - Brand Transformation This video explains the integrated process we took to create internal creative empowerment and fulfill the cultural transformation that galvanized the entire organization. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1526925670951-TCPVXE66IJPQVQXQMTVG/image-asset.jpeg Optimum - Brand Transformation This video explains the integrated process we took to create internal creative empowerment and fulfill the cultural transformation that galvanized the entire organization. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1512008288411-PH5LUJXREOQXIT5FD0JP/Screen+Shot+2017-11-29+at+11.32.39+AM.png Optimum - Brand Transformation Go where your customers are. Events like a comedy show from Coney Island featuring branded entertainment from the Unmovers enables our customers to share a connected experience from one of our 1.5 Million plus WiFi hotspots. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153458097-MZI6ZHFX5WU3RDT1ODK2/Screen+Shot+2017-10-12+at+4.39.00+PM.png Optimum - Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153384579-LY1U9E8CEARYEOENQWYD/Screen+Shot+2017-10-12+at+4.38.44+PM.png Optimum - Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511151579619-NFHV7L4T1H59W18G8N4F/Screen+Shot+2017-11-19+at+11.14.35+PM.png Optimum - Brand Transformation No one likes pre-roll. OPTIMUM - Skippable Pre-roll / Agency: Martin https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1459895347207-3M4IWC1IJ0XICUTXQYVV/image-asset.jpeg Optimum - Brand Transformation A lot goes into connecting Gamma to her grandson. SERVICE - Gamma Is A Go TV / Role: ECD / Agency: Martin https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1531938112677-B0VKKU1UNJY77GXBEHIM/lets+connect+more+page.png Optimum - Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507409051292-1TRSAGBMRS7XJGRBELE3/Screen+Shot+2017-10-04+at+10.35.50+PM.png Optimum - Brand Transformation All our iconography represents the colorful world beyond what Optimum sells. It constantly reinforces the moments of connection, based on Optimum brand values and the human benefits we get through our products and services. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511145069742-LAA8MDZVMRN3J3XO9VPY/OptManifesto_1.png Optimum - Brand Transformation We would constantly reinforce our proof-points with both programmatic and strategic outdoor messaging that called out what sets us apart from Verizon's offerings. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511197563659-8U2Z1W4JVETOR82LIBBK/Screen+Shot+2017-10-04+at+10.56.33+PM.png Optimum - Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511151466071-QR5VWE3IRCRLDIYJGYGA/Screen+Shot+2017-11-19+at+11.13.59+PM.png Optimum - Brand Transformation OPTIMUM SPEED - Faster TV / Role: ECD / Agency Martin https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153581356-3DL7ZV0VBUQ8O28LJ9HJ/Screen+Shot+2017-10-12+at+4.38.09+PM.png Optimum - Brand Transformation Consumers could receive content messages from Optimum to help relieve stress in situations where a little content relief is a welcome diversion from the daily grind. Another way of actually doing something to improve the connectivity in people’s lives. GEO FENCED DIGITAL / Agency: Martin / Based on location https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1463003160465-17ZGLWCNEVNI3OBC4QHW/Optimum-Brand_4.jpg Optimum - Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153063788-7EJROA1371W1LQPKCJTZ/Screen+Shot+2017-11-19+at+11.43.39+PM.png Optimum - Brand Transformation OPTIMUM APP / MOBILITY - Freedom TV / Role: ECD / Agency: Martin https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1459896127687-IDKF3377ZZ6HG9I7FWJ4/image-asset.jpeg Optimum - Brand Transformation OPTIMUM DVR - Peace Treaty https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511149202340-3JVLZR213MILQENADY8B/Screen+Shot+2017-11-19+at+10.38.13+PM.png Optimum - Brand Transformation All good advertising has an enemy. Ours is Verizon. Kung Fu / Role: ECD / Agency: Martin https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511149763536-LI4STXFG7CJC53V7SZW1/Screen+Shot+2017-11-19+at+10.48.36+PM.png Optimum - Brand Transformation Sci Fi / Role: ECD / Agency: Martin https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511044955021-AF65JHX8WGU5LF3QGPHA/image-asset.jpeg Optimum - Brand Transformation This video explains the process we took to create internal creative empowerment and fulfill the cultural transformation that galvanized the entire organization. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511149290500-ZRDFQUIE5Z93K10IJBHA/Screen+Shot+2017-11-19+at+10.38.48+PM.png Optimum - Brand Transformation Showdown / Role: ECD / Agency: Martin https://static1.squarespace.com/static/56318676e4b083ece64351d9/5966a624725e25a5e46edd1b/5b03096616fdedc4dc3f61bf/1526925630799/ Optimum - Brand Transformation This video explains the process we took to create internal creative empowerment and fulfill the cultural transformation that galvanized the entire organization. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1499899619731-8P2VW1DQH45VMVOQ90IK/image-asset.jpeg Optimum - Brand Transformation - Marketing is a team sport Marketing is a team sport. To create brand transformation in the digital era you need the right partners and a truly integrated process. By partnering with the Martin Agency we developed the “lets connect more” brand platform and created a new more integrated marketing process which included the entire organization. I organized weekly meetings with key people from different parts of the organization and we developed a new metric system. By using data and analytics we set out to prove how marketing delivered ROI in all media platforms amongst our corporate business goals. This effort resulted in the first ever first ever Cablevision integrated award show, which was the culmination of the transformation of the new Optimum brand. The video above is proof of concept.     https://static1.squarespace.com/static/56318676e4b083ece64351d9/5966a624725e25a5e46edd1b/5966a6e38c6035d938acd687/1499899618651/ Optimum - Brand Transformation - Optimum Awards Video http://www.mickeypaxton.com/works daily 0.75 2020-12-08 https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1564596365416-C1QSTF17OVO39QO44BJP/DHL-MLB-babe.jpg Work together https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1564596041472-4U60GBCJAWT65QCQT63N/image-asset.jpeg Work together https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1564596051792-7W3PJ0M7RB2XYLA6M3CJ/dhl-integrated.jpg Work together https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1564596951696-BROSLDHLZLJMTJJEKMYG/hulu-p3.jpg Work together https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1564596961504-KB48CE8GW0JAO3V79CVL/hulu-p1.jpg Work together 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Events like a comedy show from Coney Island featuring branded entertainment from the Unmovers enables our customers to share a connected experience from one of our 1.5 Million plus WiFi hotspots. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153458097-MZI6ZHFX5WU3RDT1ODK2/Screen+Shot+2017-10-12+at+4.39.00+PM.png Optimum Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153384579-LY1U9E8CEARYEOENQWYD/Screen+Shot+2017-10-12+at+4.38.44+PM.png Optimum Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1507409051292-1TRSAGBMRS7XJGRBELE3/Screen+Shot+2017-10-04+at+10.35.50+PM.png Optimum Brand Transformation All our iconography represents the colorful world beyond what Optimum sells. It constantly reinforces the moments of connection, based on Optimum brand values and the human benefits we get through our products and services. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511145069742-LAA8MDZVMRN3J3XO9VPY/OptManifesto_1.png Optimum Brand Transformation We would constantly reinforce our proof-points with both programmatic and strategic outdoor messaging that called out what sets us apart from Verizon's offerings. https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511197563659-8U2Z1W4JVETOR82LIBBK/Screen+Shot+2017-10-04+at+10.56.33+PM.png Optimum Brand Transformation https://images.squarespace-cdn.com/content/v1/56318676e4b083ece64351d9/1511153581356-3DL7ZV0VBUQ8O28LJ9HJ/Screen+Shot+2017-10-12+at+4.38.09+PM.png Optimum Brand Transformation Consumers could receive content messages from Optimum to help relieve stress in situations where a little content relief is a welcome diversion from the daily grind. Another way of actually doing something to improve the connectivity in people’s lives. 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