About
After decades as a creative director, I realized the content you create usually depends on the quality of the organization that produces it. When you work directly for a client it gives you the opportunity to not only build the brand but influence the culture of the organization. It allows you to build custom capabilities, to lean into emerging opportunities and to build deep expertise and the kind of shorthand that cuts developmental timelines in half. It gives you time to build bridges across business units and departments -- and the strength to sell excellent work across fiefdoms and competing agendas. By embracing these challenges, I’ve learned to build and manage high-performance in-house agencies in one of the world’s toughest categories.
As SVP, Executive Creative Director at Cablevision I managed the content and cultural transformation from cable provider to a premier connectivity enterprise. After they were purchased by Altice, I led the integration of Optimum, Suddenlink, and Altice brands, as the organization transformed itself from a European telecom and internet provider to a global convergent connectivity enterprise. In just 3 years, I built an in-house agency which created more than 15 campaigns across every channel and touchpoint, and against every KPI. We developed an integrated system with our agency partners. We merchandised our work internally. And I made the challenges of in-house the strengths of in-house. Let’s talk about how I can do the same for you.
Mickey Paxton draws on over two decades of experience in leadership positions for some of New York City’s greatest advertising agencies, holding companies, and private companies. His experience spans huge enterprise brands, consumer goods, and tiny start-ups, and he’s created some of the industry’s best-loved advertising campaigns winning over 60 major industry awards in the process.
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