Go where your customers are. Events like a comedy show from Coney Island featuring branded entertainment from the Unmovers enables our customers to share a connected experience from one of our 1.5 Million plus WiFi hotspots.
All our iconography represents the colorful world beyond what Optimum sells. It constantly reinforces the moments of connection, based on Optimum brand values and the human benefits we get through our products and services.
We would constantly reinforce our proof-points with both programmatic and strategic outdoor messaging that called out what sets us apart from Verizon's offerings.
Consumers could receive content messages from Optimum to help relieve stress in situations where a little content relief is a welcome diversion from the daily grind. Another way of actually doing something to improve the connectivity in people’s lives.
GEO FENCED DIGITAL / Agency: Martin / Based on location