MICKEY PAXTON
Executive Creative Director
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Optimum - Integrated Platforms

        

        

      

      

    

    

    

    

       

       

Facebook Placements

Facebook Placements

As our brand ambassador, John would provide inspiration and guidance for many of the kids in the Latino schools across the Tri- State Area.

As our brand ambassador, John would provide inspiration and guidance for many of the kids in the Latino schools across the Tri- State Area.

     

     

     

     

       

       

     

     

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Mellennials move often, cut the chord and disregard ads. But they loved a web series we made for Youtube about the worst movers ever. Results 7.7 m impressions, Over 1m views UNMOVERS CAMPAIGN / Role: ECD / Agency: The Brooklyn Brothers
        
      
THE UNMOVERS Case Study
THE UNMOVERS - Episode 1
THE UNMOVERS - Episode 2
THE UNMOVERS - Episode 3
THE UNMOVERS - Episode 4
THE UNMOVERS - Estimate
Ronaldo
    
    
If you use a celebrity it’s important for them to share the same values as your brand. John Leguizamo from Queens was a natural choice to be our brand ambassador for the Latino community. John’s local roots and work ethic is revered by our custo
       
Facebook Placements
WIFI MOBILITY / Optimum App TV - Hector / Role: ECD / Agency: ALMA
As our brand ambassador, John would provide inspiration and guidance for many of the kids in the Latino schools across the Tri- State Area.
ANTI FIOS - Sasquatch Campaign / Role: ECD / Agency: Brooklyn Brothers, Cablevision Internal Agency
ANTI FIOS - Sasquatch Campaign  / Role: ECD / Agency: Brooklyn Brothers, Creative Services
     
OPTIMUM WIFI - CATS / Agencies: Martin, Brooklyn Brothers, Cablevision Internal Agency / #Reach was over 11M users and the press coverage was 26M+ of earned media.
Optimum - Cat Cafe
ANTI DIRECT TV - Football Poor Campaign / TV, Experiential, Web, Digital / Agency: Cablevision Internal Agency