MICKEY PAXTON
Executive Creative Director
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Hulu Cause Marketing Pitch

33 million adults in America are functionally illiterate.
This was a perfect opportunity for Hulu to get involved with the Family Literacy Program. We presented a cause-marketing program where Hulu could leverage their customer base as a form of crowdsourcing to help illiterate families lead more successful lives.

Role: Chief Creative Officer
Agency: Jumpinfish

 

Hulu Cause Marketing Pitch

33 million adults in America are functionally illiterate. This was a perfect opportunity for Hulu to get involved with the Family Literacy Program. We presented a cause-marketing program where Hulu could leverage their customer base as a form of crowdsourcing to help illiterate families lead more successful lives.

ROLE Chief Creative Officer AGENCY Jumpinfish