New York Animal Care & Control
Sheltered animals are often thought of as unkept beasts unworthy of a home. The reality is many sheltered animals are incarcerated for reasons beyond their control. This successful 360º campaign highlights that fact. Donations grew 400%. Earned media: Adcritic, Adweek, Fox news Live, NY Times, Daily News, CBS, NBC, News 12.
ROLE Chief Integration Officer AGENCY Unit7